Social media audits :
Gattiker, Urs E.,
Social media audits : achieving deep impact without sacrificing the bottom line / Urs E. Gattiker. - 1 online resource (311 pages). - Chandos Social Media Series, 2050-6821 . - Chandos social media series. .
Includes bibliographical references at the end of each chapters and index.
9781780634265 (e-book)
Social media--Auditing.
Internet marketing--Auditing.
Benchmarking (Management)
Electronic books.
HM742 / .G388 2014eb
302.231
Social media audits : achieving deep impact without sacrificing the bottom line / Urs E. Gattiker. - 1 online resource (311 pages). - Chandos Social Media Series, 2050-6821 . - Chandos social media series. .
Includes bibliographical references at the end of each chapters and index.
9781780634265 (e-book)
Social media--Auditing.
Internet marketing--Auditing.
Benchmarking (Management)
Electronic books.
HM742 / .G388 2014eb
302.231