Marketing communications : (Record no. 40919)

MARC details
000 -LEADER
fixed length control field 00919cam a22002892 4500
001 - CONTROL NUMBER
control field 0000041273
003 - CONTROL NUMBER IDENTIFIER
control field Daystar
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181108020007.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070912s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749442654
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Nmicheni
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S65
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Paul R.
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title an integrated approach /
Statement of responsibility, etc. P R Smith and Jonathan Taylor.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 640 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing connunications
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Taylor, Jonathan.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 070912
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 4
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
  Lost and Paid For (cash)     Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 5 HF5415.123.S65 2002 BK055397 11/07/2018 11/07/2018 c.1 09/28/2017 General Collection item