Creative strategy in advertising.

By: Material type: TextTextPublication details: Australia : Wadsworth, c2005.Edition: 8th edDescription: xvi, 336p. : ill. ; 24 cmISBN:
  • 053462510X
DDC classification:
  • Daystar 20
LOC classification:
  • HF5825 .J46 2005 HF5825 .J461 HF5825 .J461
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Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5825.J461 (Browse shelf(Opens below)) c.2 Lost and Paid For (cash) BK027518
General Collection item General Collection item Athi-River Campus Open Shelves HF5825.J461 (Browse shelf(Opens below)) c.2 Available BK012343

Includes index.

Bibliography: p. 293-294.

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