Citizen marketers [electronic resource] : when people are the message / Ben McConnell and Jackie Huba.

By: Contributor(s): Material type: TextTextPublication details: Chicago, IL : Kaplan Pub., c2006.Description: xiv, 223 pSubject(s): Genre/Form: DDC classification:
  • 658.8/12 22
LOC classification:
  • HF5415.5 .M1833 2006eb
Online resources:
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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