White, Michael,  1951- <br/><br/>
A short course in international marketing blunders  mistakes made by companies that should have known better /  [electronic resource] : 
 International marketing blunders  Mistakes made by companies that should have known better 
Michael White. 
 - 3rd ed. 
 - Petaluma, CA :  World Trade Press,  c2009. 
 - ix, 177 p. 
 - The short course in international trade series .
 - Short course in international trade series. .
<br/><br/>Includes bibliographical references (p. 181-182). Includes web resources. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business failures.<br/>Export marketing.<br/>International business enterprises--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF1416  / .W48 2009eb