Schmidt, Sally J., <br/><br/>
Business development for lawyers :  strategies for getting and keeping clients / 
Sally J. Schmidt. 
 - 1 online resource (314 pages) 
<br/><br/>Overview : positioning yourself and building credibility -- Writing for publication -- Public speaking -- Dealing with the media -- Preparing written marketing materials -- Organizational involvement -- Overview : developing relationships and generating business -- Attending social events, meetings and conferences -- Satisfying clients and building loyalty -- Cross selling and expanding client relationships -- Managing relationships with significant clients -- Handling difficult client situations -- Building relationships with referral sources -- Preparing effective proposals and pitches for business -- Following up with targets -- "Closing" and asking for business. 
<br/><br/><label>ISBN: </label>9781588523624 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Lawyers--Marketing.--United States<br/>Attorney and client--United States.<br/>Practice of law--Economic aspects.--United States<br/>Lawyers--Public relations--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>KF316.5  / .S353 2006eb 
<br/><br/><label>Dewey Class. No.: </label>340.068/8