Strategic advertising campaigns / Don E. Schultz, Dennis Martin, William P. Brown.

By: Contributor(s): Material type: TextTextPublication details: Chicago, IL : Crain Books, c1984.Edition: 2nd edDescription: xii, 532 p. : ill. ; 25 cmISBN:
  • 0872510891
Subject(s): DDC classification:
  • 659.1/13 19
LOC classification:
  • HF5823 .S3636 1984 HF5823 .S3636
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Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Nairobi Campus Issuing Desk HF5823.S3636 (Browse shelf(Opens below)) c. Available BK033207

Includes bibliographical references and index.

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