Beyond world class [electronic resource] : building character, relationships and profits / Alan M. Ross, with Cecil Murphey.

A business parable -- Becoming a beyond world class company -- Strategy toward beyond world class -- Building covenantal relationships -- Seeing the customers' future: four power questions -- Covenanting with customers: five significant questions -- Beyond marketing 101: continuous solutions development -- The model of a solution -- Covenanting with employees -- Building a character culture -- Culture character: humility -- Culture character: sponsoring champions -- Culture character: integrity and modeling -- Culture character: fairness and caring -- An uncommon passion.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.