Brand NFL [electronic resource] : making and selling America's favorite sport / Michael Oriard ; with a new afterword by the author.

By: Contributor(s): Material type: TextTextPublication details: Chapel Hill, N.C. : University of North Carolina Press, 2007.Description: 332 pSubject(s): Genre/Form: LOC classification:
  • GV954.3 .O75 2007eb
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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