The innovation manual [electronic resource] : integrated strategies and practical tools for bringing value innovation to the market / David Midgley.

By: Contributor(s): Material type: TextTextPublication details: Chichester, England ; Hoboken, N.J. : John Wiley & Sons, c2009.Description: xii, 316 pSubject(s): Genre/Form: DDC classification:
  • 658.5/14 22
LOC classification:
  • HD45 .M53 2009eb
Online resources:
Contents:
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together.
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Includes bibliographical references and index.

The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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