Pricing and revenue optimization [electronic resource] / Robert L. Phillips.

By: Contributor(s): Material type: TextTextPublication details: Stanford, Calif. : Stanford Business Books, 2005.Description: xii, 355 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.15/54 22
LOC classification:
  • HF5416.5 .P457 2005eb
Online resources:
Contents:
Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance.
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Reprinted with corrections 2011.

Includes bibliographical references (p. [337]-343) and index.

Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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