Destination marketing and management [electronic resource] : theories and applications / edited by Youcheng Wang and Abraham Pizam.

Contributor(s): Material type: TextTextPublication details: Cambridge : CAB International, c2011.Description: x, 370 p. : illSubject(s): Genre/Form: DDC classification:
  • 910.68/8 22
LOC classification:
  • G155.A1 D4779 2011eb
Online resources:
Contents:
pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.
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Includes bibliographical references and index.

pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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