Leading the narrative [electronic resource] : the case for strategic communication / Mari K. Eder.

By: Contributor(s): Material type: TextTextPublication details: Annapolis, Md. : Naval Institute Press, 2011.Description: x, 126 p. : illSubject(s): Genre/Form: DDC classification:
  • 355.3/420973 23
LOC classification:
  • P96.A752 U6 2011eb
Online resources:
Contents:
Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century.
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Includes bibliographical references and index.

Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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