Innovation strategies in new product development [electronic resource] : balancing technological, marketing and complementary competencies of a firm / Tanja Rajkovič.

By: Contributor(s): Material type: TextTextSeries: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft ; ; Bd. 3390.Publication details: Frankfurt am Main ; New York : Peter Lang, c2011.Description: 188 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.5/038 23
LOC classification:
  • HD45 .R26 2011eb
Online resources:
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Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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