English in marketing [electronic resource] : international communication strategies in small and medium-sized enterprises / Sylva-Michèle Sternkopf.

By: Contributor(s): Material type: TextTextLanguage: English, German Publication details: Berlin : Frank & Timme, 2005.Description: 379 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5415.123 .S74 2005eb
Online resources:
Contents:
pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.
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Includes bibliographical references.

pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

In English with a contribution in German.

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