Analyzing the social web [electronic resource] / Jennifer Golbeck.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam : Elsevier, 2013.Edition: 1st edDescription: xxvi, 264 p. : ill. (some col.)Subject(s): Genre/Form: DDC classification:
  • 302.3 23
LOC classification:
  • HM742 .G65 2013eb
Online resources:
Contents:
Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study: social network strategies for surviving the zombie.
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Includes bibliographical references and index.

Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study: social network strategies for surviving the zombie.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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