Big data marketing : engage your customers more effectively and drive value / Lisa Arthur.

By: Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Copyright date: ©2013Description: 1 online resource (208 pages) : color illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118734056 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Big data marketing : engage your customers more effectively and drive value.DDC classification:
  • 658.8/3 23
LOC classification:
  • HF5415.13 .A78 2013eb
Online resources:
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Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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