Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.

By: Contributor(s): Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley and Sons, 2014Copyright date: ©2014Description: 1 online resource (290 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118808429 (e-book)
  • 9781118808399 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Z.E.R.O. : zero paid media as the new marketing model.DDC classification:
  • 659.1 23
LOC classification:
  • HF5823 .J298 2014eb
Online resources:
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Includes index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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