Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L Winston.

By: Material type: TextTextPublisher: Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014Copyright date: ©2014Description: 1 online resource (722 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118439357 (e-book)
  • 9781118417300 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing analytics : data-driven techniques with Microsoft Excel.DDC classification:
  • 658.80072
LOC classification:
  • HF5548.4.M523 .W567 2014eb
Online resources:
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Includes index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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