Introduction to mass communication : media literacy and culture / Stanley J. Baran.
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TextPublication details: New York : McGraw-Hill Higher Education, 2013.Edition: African edDescription: xx, 449, [36] p. : ill. (chiefly col.) ; 28 cmISBN: - 9781121914063
 - 0077403894 (pbk. : alk. paper)
 
- 302.23 23
 
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                         Includes bibliographical references (p. R-1-R-14) and index.
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