An evaluation of social media as strategy for enhancing competitiveness among small medium enterprises in Nairobi County, Kenya / Peris W. Gitau

By: Material type: TextTextPublication details: Nairobi : Daystar University, 2015Description: xii, 67 p : ill ; cmSubject(s):
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Item type Current library Collection Call number Status Date due Barcode
Theses Theses Nairobi Campus Africana & Special Collection Africana/Special Collection THES HF5415.1265.K4G58 2015 (Browse shelf(Opens below)) Available BK0106579

A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the award of the degree of Master of Business Administration in Strategic Management and Marketing.

Includes bibliographical references

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