The role of celebrity endorsement on consumer brand preference : a case of Daystar university students on Nairobi, Kenya / by Rebecah Mungai

By: Material type: TextTextPublication details: Nairobi: Daystar University, 2015Description: xiii, 66 pSubject(s):
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Item type Current library Collection Call number Status Date due Barcode
Theses Theses Nairobi Campus Africana & Special Collection Africana/Special Collection THES HF5415.32.K4M86 2015 (Browse shelf(Opens below)) Available BK0106618

A thesis submitted to the School of Business and Economics of Daystar University in partial fulfilment of the requirements for the degree of Master of Business Administration in Marketing.

Includes bibliographical references and index.

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