Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, 2013.Edition: 14th edDescription: xxxix, 722 p. illISBN:
  • 9780078028953 (alk. paper)
  • 0078028957 (alk. paper)
Subject(s): DDC classification:
  • 659.1 23
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General Collection item General Collection item Athi-River Campus Open Shelves (Oversize Books Section) General Collection HF5821.A74 2013 (Browse shelf(Opens below)) Available BK0106960
General Collection item General Collection item Athi-River Campus Open Shelves (Oversize Books Section) General Collection HF5821.A74 2013 (Browse shelf(Opens below)) Available BK0106961
General Collection item General Collection item Athi-River Campus Open Shelves (Oversize Books Section) General Collection HF5821.A74 2013 (Browse shelf(Opens below)) Available BK0106962
General Collection item General Collection item Nairobi Campus Open Shelves (Oversize Books Section) General Collection HF5821.A74 2013 (Browse shelf(Opens below)) Checked out 05/03/2025 BK0106963
General Collection item General Collection item Nairobi Campus Open Shelves (Oversize Books Section) General Collection HF5821.A74 2013 (Browse shelf(Opens below)) In transit from Law School to Nairobi Campus since 09/24/2019 BK0106964

Includes index.

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