Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.

By: Contributor(s): Material type: TextTextPublication details: New York, NY, : Pearson, 2018Edition: Eighth editionDescription: 508 p. color illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780134484136 (pbk. : alk. paper)
  • 9781292222691
Subject(s): DDC classification:
  • 659.1 23
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Includes bibliographical references and indexes.

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