Communicating corporate image through strategic sponsorship in the banking sector publics, attitudes and outcomes : a case of Barclays Bank of Kenya (BBK)

By: Material type: TextTextPublication details: Nairobi Daystar University 2020Description: xi, 143 p illSubject(s): LOC classification:
  • HD59.35.K58 2020
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Item type Current library Collection Call number Status Date due Barcode
Theses Theses Nairobi Campus Africana & Special Collection Africana/Special Collection HD59.35.K58 2020 (Browse shelf(Opens below)) Available BK108674

A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Arts in Communication

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