Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.
Material type: TextSeries: Irvin series in marketingPublication details: Homewood, IL : Irwin, c1990.Edition: 10th edDescription: xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.)ISBN:- 0256068658
- 0256083983 (International ed.)
- 658.8 20
- HF5415.13 .M369 1990 HF5415.13 .M369
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General Collection item | Athi-River Campus Open Shelves | HF5415.13.M369 (Browse shelf(Opens below)) | Available | BK011576 |
System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.
Includes bibliographical references (p. 678-701).
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