Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.
Material type: TextPublication details: Boston, MA : Irwin, 1989.Edition: 2nd edDescription: xxv, 752 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.)ISBN:- 0256075131
- 658.8 19
- HF5415 .B44113 1989 HF5415 .B44
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
General Collection item | Athi-River Campus Open Shelves | HF5415.B44 1989 (Browse shelf(Opens below)) | c.2 | Available | BK011598 |
Includes indexes.
System requirements for computer disk: IBM PC.
Bibliography: p. 702-719.
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