Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c1995.Edition: 9th edDescription: xxx, 753 p. : col. ill., col. maps ; 26 cmISBN:
  • 0395707463 (student book)
  • 0395716837 (examination copy)
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415 .P658 1995 HF5415 .P75 HF5415 .P75
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Item type Current library Call number Copy number Status Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.P75 1995 (Browse shelf(Opens below)) c.1 Available BK011612
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.P75 1995 (Browse shelf(Opens below)) c. Available BK011613

Includes bibliographical references and index.

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