Marketing decision making : analytic framework and cases / William F. O'Dell ... [et al.].

Contributor(s): Material type: TextTextPublication details: Cincinnati : South-Western Pub. Co., c1984.Edition: 3rd edDescription: vi, 461 p. : ill. ; 23 cmISBN:
  • 0538195207 (pbk.)
Subject(s): DDC classification:
  • 658.8/02 19
LOC classification:
  • HF5415.135 .M36 1984 HF5415 .O34
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Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Nairobi Campus Store HF5415.O34 (Browse shelf(Opens below)) c. Weeded BK032817

Includes bibliographies and index.

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