Effect of customer relationship management on competitive advantage in private universities in Kenya : a case of Daystar University, Nairobi Campus / by Joel Macharia.
Material type:
- HF5415.5 .K4M33
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
Includes bibliographical references.
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