Public relations on the Net [electronic resource] : winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.

By: Contributor(s): Material type: TextTextPublication details: New York : AMACOM, American Management Association, c2002.Edition: 2nd edDescription: xx, 444 p. : illSubject(s): Genre/Form: DDC classification:
  • 659.2/0285/4678 21
LOC classification:
  • HD59 .H596 2002eb
Online resources:
Contents:
A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.
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Includes bibliographical references and index.

A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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