Globalizing tobacco control [electronic resource] : anti-smoking campaigns in California, France, and Japan / Roddey Reid.

By: Contributor(s): Material type: TextTextSeries: Tracking globalizationPublication details: Bloomington : Indiana University Press, c2005.Description: xii, 310 p. : illSubject(s): Genre/Form: DDC classification:
  • 362.29/67 22
LOC classification:
  • RA1242.T6 R435 2005eb
Online resources:
Contents:
Global and local strategies: state and NGO initiatives, community mobilization, and social marketing -- The dynamics of collaboration and community input in the media campaign -- The campaign against secondhand smoke: family, ethical subjects, and the social body -- Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture -- France: unexceptional exceptionalism? -- Japan: in the shadow of colonialism and Japan tobacco.
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Includes bibliographical references (p. [265]-289) and index.

Global and local strategies: state and NGO initiatives, community mobilization, and social marketing -- The dynamics of collaboration and community input in the media campaign -- The campaign against secondhand smoke: family, ethical subjects, and the social body -- Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture -- France: unexceptional exceptionalism? -- Japan: in the shadow of colonialism and Japan tobacco.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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