Humor in advertising [electronic resource] : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.

By: Contributor(s): Material type: TextTextPublication details: Armonk, N.Y. : M.E. Sharpe, Inc., c2006.Description: xiv, 240 p. : illSubject(s): Genre/Form: DDC classification:
  • 659.1/02/07 22
LOC classification:
  • HF5821 .G87 2006eb
Online resources:
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Includes bibliographical references (p. 207-224) and indexes.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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