An introduction to qualitative market research [electronic resource] / Mike Imms and Gill Ereaut.
Material type:
- Qualitative market research
- Market research
- HF5415.2 .I46 2002eb
No physical items for this record
Includes bibliographical references (p. [130]-132) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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