Strategic alliances & marketing partnerships [electronic resource] : gaining competitive advantage through collaboration and partnering / Richard Gibbs and Andrew Humphries.
Material type: TextPublication details: London ; Philadelphia : Kogan Page, 2009.Description: xii, 235 p. : ill., plansOther title:- Strategic alliances and marketing partnerships
- 658/.046 22
- HD69.S8 G53 2009eb
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Includes bibliographical references (p. [227]-228) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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