Market research handbook [electronic resource].

Contributor(s): Material type: TextTextPublication details: Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley & Sons, c2007.Edition: 5th ed. / edited by Mario van Hamersveld, Cees de BontDescription: xxvi, 627 p. : illUniform titles:
  • ESOMAR handbook of market and opinion research.
Subject(s): Genre/Form: DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .H285 2007eb
Online resources:
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Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998.

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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