A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.

By: Contributor(s): Material type: TextTextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007.Description: xliii, 351 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.1255 .K56 2007eb
Online resources:
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A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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