RenGen, renaissance generation

Martin, Patricia, 1956-

RenGen, renaissance generation the rise of the cultural consumer--and what it means to your business / [electronic resource] : Patricia Martin. - Avon, Mass. : Platinum Press, c2007. - xiv, 241p.

Includes bibliographical references (p. 223-236) and index.

Preconditions for a rebirth -- Seeds of change : how a renaissance begins -- The beautiful mind -- The creative personality -- The economics of the RenGen -- The mind's eye : meet the RenGen aesthetic -- Youth culture -- RenGen spirituality -- The collaborative context : how the RenGen gets things done -- The RenGen company -- The catalytic people of a renaissance -- Second cities of the renaissance -- What will rule in a RenGen?


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Information society--Economic aspects.
Popular culture--Economic aspects.
Marketing--Forecasting.
Social change.


Electronic books.

HM851 / .M375 2007eb

306.301/12