Perspectives on branding
Miletsky, Jason I.
Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith. - Boston, Mass. ; London : Course Learning, c2009. - xvi, 276 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products--Case studies.
Brand name products.
Branding (Marketing)
Branding (Marketing)--Case studies.
Electronic books.
HF5415.1255 / .M55 2009eb
Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith. - Boston, Mass. ; London : Course Learning, c2009. - xvi, 276 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products--Case studies.
Brand name products.
Branding (Marketing)
Branding (Marketing)--Case studies.
Electronic books.
HF5415.1255 / .M55 2009eb