Relationship marketing
Relationship marketing theory and practice / [electronic resource] :
edited by Francis Buttle.
- London : Paul Chapman, c1996.
- xii, 202 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing.
Customer relations.
Customer services.
Quality control.
Electronic books.
HF5415 / .R455 1996eb
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing.
Customer relations.
Customer services.
Quality control.
Electronic books.
HF5415 / .R455 1996eb