Managing market relationships

Lindgreen, Adam.

Managing market relationships methodological and empirical insights / [electronic resource] : Adam Lindgreen. - Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2008. - xvi, 223 p. : ill.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.





GBA8B4381 bnb

Uk


Relationship marketing.
Marketing research.


Electronic books.

HF5415.55 / .L56 2008eb

658.8