Handbook of brand relationships
Handbook of brand relationships [electronic resource] /
Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
- Armonk, N.Y. : M.E. Sharpe, c2009.
- xxi, 424 p. : ill.
"Society for Consumer Psychology"--Cover.
Includes bibliographical references and indexes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Relationship marketing.
Brand choice.
Branding (Marketing)
Customer relations.
Electronic books.
HF5415.55 / .H357 2009eb
658.8/27
"Society for Consumer Psychology"--Cover.
Includes bibliographical references and indexes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Relationship marketing.
Brand choice.
Branding (Marketing)
Customer relations.
Electronic books.
HF5415.55 / .H357 2009eb
658.8/27