Connective branding
Fisher-Buttinger, Claudia.
Connective branding building brand equity in a demanding world / [electronic resource] : Claudia Fisher-Buttinger and Christine Vallaster. - Hoboken, NJ : Wiley, c2008. - xxi, 358 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products--Management.
Brand name products--Valuation--Management.
Branding (Marketing)
Corporate image.
Electronic books.
HD69.B7 / F57 2008eb
658.8/27
Connective branding building brand equity in a demanding world / [electronic resource] : Claudia Fisher-Buttinger and Christine Vallaster. - Hoboken, NJ : Wiley, c2008. - xxi, 358 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products--Management.
Brand name products--Valuation--Management.
Branding (Marketing)
Corporate image.
Electronic books.
HD69.B7 / F57 2008eb
658.8/27