The on-demand brand
Mathieson, Rick.
The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world / [electronic resource] : Rick Mathieson. - New York : American Management Association, c2010. - xxii, 282 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Internet marketing.
Electronic books.
HF5415.1255 / .M38 2010eb
658.8/27
The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world / [electronic resource] : Rick Mathieson. - New York : American Management Association, c2010. - xxii, 282 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Internet marketing.
Electronic books.
HF5415.1255 / .M38 2010eb
658.8/27