Innovation and marketing in the video game industry
Wesley, David T. A.
Innovation and marketing in the video game industry avoiding the performance trap / [electronic resource] : David Wesley and Gloria Barczak. - Farnham [Surrey, England] : Gower, c2010. - xiv, 262 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Video games industry.
Video games--Marketing.
Electronic books.
HD9993.E452 / W47 2010eb
794.8068/8
Innovation and marketing in the video game industry avoiding the performance trap / [electronic resource] : David Wesley and Gloria Barczak. - Farnham [Surrey, England] : Gower, c2010. - xiv, 262 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Video games industry.
Video games--Marketing.
Electronic books.
HD9993.E452 / W47 2010eb
794.8068/8