Modernizing Main Street

Esperdy, Gabrielle M.

Modernizing Main Street architecture and consumer culture in the New Deal / [electronic resource] : Gabrielle Esperdy. - Chicago : University of Chicago Press, 2008. - x, 307 p. : ill., map. - [Center books on American places] . - Center books on American places. .

Series title taken from book jacket.

Includes bibliographical references and index.

Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.





GBA817441 bnb

Uk


Storefronts--History--United States--20th century.
Commercial buildings--History--United States--20th century.
New Deal, 1933-1939.
Consumption (Economics)--History--United States--20th century.


Electronic books.

NA6225 / .E87 2008eb

725/.2097309043