Marketing research
Nair, Suja R.
Marketing research [electronic resource] / Suja R. Nair. - Rev. ed. - Mumbai [India] : Himalaya Pub. House, 2009. - 276 p. : ill.
Includes bibliographical references. Includes bibliographical references and index.
pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing research.
Electronic books.
HF5415.2 / .N35 2009eb
Marketing research [electronic resource] / Suja R. Nair. - Rev. ed. - Mumbai [India] : Himalaya Pub. House, 2009. - 276 p. : ill.
Includes bibliographical references. Includes bibliographical references and index.
pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing research.
Electronic books.
HF5415.2 / .N35 2009eb