Principles of marketing
Hundekar, S. G.
Principles of marketing [electronic resource] / S.G. Hundekar. - Rev. ed. - Mumbai : Himalaya Pub. House, 2010. - 209 p. : ill.
"First edition."
unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing.
Electronic books.
HF5415 / .H86 2010eb
Principles of marketing [electronic resource] / S.G. Hundekar. - Rev. ed. - Mumbai : Himalaya Pub. House, 2010. - 209 p. : ill.
"First edition."
unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing.
Electronic books.
HF5415 / .H86 2010eb