Consumer behaviour and marketing research
Nair, Suja R.
Consumer behaviour and marketing research (text and cases) / [electronic resource] : Suja R. Nair. - Rev. ed. - Mumbai [India] : Himalaya Pub. House, 2009. - 548, 276 p. : ill.
Includes bibliographical references and index.
pt. 1. Consumer behaviour -- pt. 2. Marketing research.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior.
Marketing research.
Electronic books.
HF5415.32 / .N35 2009eb
Consumer behaviour and marketing research (text and cases) / [electronic resource] : Suja R. Nair. - Rev. ed. - Mumbai [India] : Himalaya Pub. House, 2009. - 548, 276 p. : ill.
Includes bibliographical references and index.
pt. 1. Consumer behaviour -- pt. 2. Marketing research.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior.
Marketing research.
Electronic books.
HF5415.32 / .N35 2009eb