Compendium of brand management
Chunawalla, S. A.
Compendium of brand management [electronic resource] / S.A. Chunawalla. - Rev. ed. - Mumbai : Himalaya Pub. House, 2009. - 322 p. : ill., ports.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Product management.
Electronic books.
HF5415.15 / .C48 2009eb
Compendium of brand management [electronic resource] / S.A. Chunawalla. - Rev. ed. - Mumbai : Himalaya Pub. House, 2009. - 322 p. : ill., ports.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Product management.
Electronic books.
HF5415.15 / .C48 2009eb